Calculate CPM, Fill Rate & Ad Revenue — Built for Publishers

💰 CPM, Fill Rate & Revenue Calculator

Choose your mode below and enter details to get instant results.

CPM ➜ RevenueRevenue ➜ CPM

Ad Requests:

Impressions (filled):

CPM ($):

📊 About This Calculator

The Toolmorph CPM, Fill Rate & Revenue Calculator helps publishers, ad ops teams, and app/site owners estimate earnings and diagnose monetization performance.

CPM ➜ Revenue: Enter Ad Requests, Impressions, and CPM to get Fill Rate and Estimated Revenue.
Revenue ➜ CPM: Enter Target Revenue, Ad Requests, and Impressions to get Fill Rate and Required CPM.

Formulas: Fill Rate = Impressions ÷ Ad Requests × 100; Revenue = (Impressions ÷ 1000) × CPM; Required CPM = Revenue ÷ (Impressions ÷ 1000).

❓ FAQs

📉 Why is my fill rate low?

Possible reasons: high floors, geo mismatch, ad blockers, or low demand partners.

🧮 Should I compare CPM or eCPM?

eCPM (effective CPM) gives a true picture of average revenue per 1,000 impressions across formats.

🔁 How often should I recalc?

Daily for optimization and weekly for trend monitoring.

💡 Learn More About CPM, Fill Rate & Ad Revenue

The CPM Calculator by Toolmorph helps online publishers, app developers, and marketers estimate ad revenue performance. It simplifies how to calculate CPM (Cost Per Mille), eCPM (Effective CPM), and fill rate—key metrics for optimizing your AdSense, Ad Manager, or AdX earnings. Use it daily to forecast income and test new monetization strategies for your website or mobile app.

📊 What is CPM in advertising?

CPM (Cost Per Mille) means the cost advertisers pay for every 1,000 ad impressions. A higher CPM indicates better monetization or premium ad inventory.

💵 How is ad revenue calculated using CPM?

Ad revenue = (Impressions ÷ 1,000) × CPM. For example, 50,000 impressions at $2 CPM would generate about $100 in earnings.

🔎 What's a good fill rate for publishers?

Typically, a fill rate above 80% is healthy. If your rate is lower, review ad partner coverage, pricing floors, or regional demand in Google Ad Manager.