Analyze Cost Per Click, Click Volume & Ad Spend – Built for Advertisers & Publishers

🎯 CPC Calculator

Choose what you want to calculate and enter any two values.

💵 Calculate Cost Per Click (CPC)

Choose what you want to calculate and enter any two values.

Total Spend ($):

Total Clicks:

📘 About CPC Formula

The Toolmorph CPC Calculator helps advertisers and publishers evaluate ad performance. CPC (Cost Per Click) = Total Spend ÷ Total Clicks. You can also invert this formula to estimate ad spend or clicks based on any known values.

Example: $200 spend for 1,000 clicks → CPC = $0.20
Use this to benchmark ad campaigns or analyze Google Ads and social media performance.

❓ FAQs

📊 What is CPC?

CPC means Cost Per Click — how much you pay (or earn) each time a user clicks an ad.

💸 What affects CPC rates?

Competition, ad quality score, targeting, and user intent heavily influence CPC. Premium niches like finance or insurance have higher rates.

⚙️ What's a good CPC?

For AdSense, average CPCs range $0.05–$1.00 depending on niche. In Google Ads, competitive industries may reach $3–$5+ per click.