Measure Click-Through Rate (CTR) from Impressions and Clicks – Built for Advertisers & Publishers

⚙️ CTR Calculator

Enter total impressions and clicks to find your click-through rate percentage.

🎯 Calculate Your CTR

Enter total impressions and clicks to find your click-through rate percentage.

Total Impressions:

Total Clicks:

📘 About CTR Formula

The Toolmorph CTR Calculator helps you evaluate engagement rates for ads, emails, or search campaigns. CTR (Click-Through Rate) = (Clicks ÷ Impressions) × 100. A higher CTR indicates stronger ad relevance and better audience targeting.

Example: 500 clicks from 50,000 impressions → (500 ÷ 50,000) × 100 = 1% CTR.
Use it to test ad creative performance or track CTR trends in Google Ads, AdSense, or social media.

❓ FAQs

📊 What is CTR?

CTR stands for Click-Through Rate — the percentage of users who clicked your ad after viewing it.

🎨 What is a good CTR?

Display ads often get 0.5–2% CTR; highly targeted search ads may reach 5–10% or more depending on niche.

💡 How can I improve CTR?

Use compelling titles, clear CTAs, and relevant visuals. A/B test ad creatives and landing pages frequently.