Ad Revenue Calculators
CPM, RPM, CPC & CTR Tools for Publishers and Ad Managers
📈 Estimate & Optimize Your Advertising Revenue
Toolmorph brings together a collection of ad monetization calculators designed for bloggers, app owners, and ad operations teams. Whether you manage Google AdSense, AdX, or any programmatic platform, these tools help you measure performance and forecast income with precision.
💰 CPM Calculator
Calculate revenue and fill rate based on impressions and cost per 1,000 views.
Open Tool📊 RPM Calculator
Find your revenue per 1,000 page views. Ideal for AdSense and app analytics.
Open Tool⚙️ CTR Calculator
Measure click-through rate from impressions and clicks to assess engagement.
Open Tool💡 Why Use Toolmorph Ad Calculators?
- Understand real-time monetization metrics
- Compare CPM and RPM between platforms
- Improve ad fill rates and optimize floor prices
- Completely browser-based — no login or data tracking
❓ FAQs
What is the difference between CPM and RPM?
CPM measures cost per 1,000 ad impressions, while RPM measures revenue per 1,000 page views, which may include multiple ad slots per page.
Which calculator is best for AdSense publishers?
Start with the RPM Calculator for overall site performance, then use CPM or CPC calculators for ad-unit-level insights.
How often should I check these metrics?
Daily tracking helps identify dips in demand or policy changes affecting revenue.